A 3 day Workshop on Digital Media Strategy, Marketing, and Social Media — Enabling the Eco-System.

January 14, 15, and 16
12:00 -5:00

The Program

This highly experimental and hands-on workshop presents strategies and tactics for entrepreneurs who wish to take advantage of social media as a marketing tool. It will consider the role of marketing in a digital networked world, support new approaches to marketing, and present practical tips for shaping online campaigns.

Because of its experimental nature, the three-day workshop is free, but seating is limited. Laptops will be supplied, but those with laptops are encouraged to bring their own. Participants will receive hand-outs.

The University of the Arts,
The Terra Building (211 S. Broad St)
Room 831

To Apply:
Registration Required. Deadline: January 12, 2010.
Email Angel Rodriguez at

The program organizers and workshop leaders:

Angel Rodriguez is the Executive Director of the Empowerment Group. He has worked with both nonprofit and for profit companies, as well as with groups engaged in youth and community development. He has taught workshops on entrepreneurship, business planning, and marketing as well as served as advisor to a number of area start-ups. Rodriguez holds a M.B.A./M.S. from Southern New Hampshire University in Community Economic Development. For more info on the Empowerment Group:

Benjamin Barnett is Founder of the Media Bureau Inc. , Publisher for, and Founder of the Philadelphia Independent Film Festival. The Media Bureau connects broadband internet, media, film and politics, and, for over a decade, has used online tactics to cover political events and elections. Barnett has a BA in English Literature from American University, a certificate in campaign management from American University, and a MFA in Advertising Design from the Academy of Art University. For more info on the Media Bureau:

Neil Kleinman is Senior Fellow of the Corzo Center for the Creative Economy at the University of the Arts. He has taught and written on media, law, design, marketing, and the economy, has been on the faculty and served as a senior administrator at a number of university, and been a book, magazine, and newspaper editor for several national and regional publications. He has a JD from the University of Pennsylvania and a PhD in English from the University of Connecticut. For more info on the Corzo Center: