Here: https://bit.ly/2021PIFF #uff #piff #pifffilms
It’s been one month since the 13th annual Philadelphia Independent Film Festival (and Festival of Animation) was called off. Since then we have been meeting, researching, discovering, and looking into the crystal ball of what comes next. What can we do? At times it’s been disheartening, encouraging, and liberating. We are watching other festivals flail in their “pivot” while others thrive on not the value of what they are doing, but on the fact, they are simply doing it. We rejected the “do it online” approach and instead have begun to envision a more complex relationship with the filmmaker than we could have imagined. What does this mean?
This means many things, to different people, of course! To us, a festival that seeks out new filmmakers and introduces them to a new audience, it suggests an “always-on” approach that enables filmmakers wherever they are – on-demand. If the goal of a film festival is to help establish the filmmaker through the event and you don’t have an event, then how do you call it a festival? This point is not lost on us.
Film festivals must live in the conscience of the people that are interested in them but most of all must now enable any interested party to take part when they desire. A festival can never sleep. By accepting a film we first need to discover the film. This happens by blind submissions (we do not solicit and it is entered based on the filmmaker interest/research of us) and our activating across the globe in “local” communities. This can happen by direct action (helping fund the local cinema group across the world) or by attending (virtual or in-person) events and screening that we or our colleagues might never have considered in the past. We need to activate in ways that enable interests in film – Independence on demand.
What else? Where do VR and other technologies stand? We’re seeing a generation gap here. Most people will never attend Cannes (we attended in 2006 with a short we produced) but dream of doing it. Why can’t they go online? Thierry Frémaux is very calm when he states a festival is not a festival without human interaction, the red carpet, and other hands-on factors, etc. We are now, slowly, disagreeing with this. Why? Because “younger” people are just fine with it. The understanding of what a film festival is and most importantly, what the filmmaker gets from it, is very different even in the last month. But more important, younger filmmakers are being shaped by “the new normal.” They simply will be OK without the contact sport festivals can be. The point is not that they do not care, it’s that they will accept what is in front of them and when they can, we’ll attend when possible. It’s normal for them when they have no experience in the first place. But most important, they are engaging virtual spaces like no time in history and are shaping the experience of wearing goggles. Would you stand in the room with your favorite filmmaker in VR if you can’t get there in real life? The chances are, yes.
There’s more and we will follow up but let’s end this for the moment here. How will the experience be shaped? What will actually happen? We’ll expand on this in another post but let’s say this – the experience of the film needs to be more than just watching it. The whole story needs to come off the screen and into your head (VR) and expand what we now know is a passive movie experience. This means more storylines to “expand” the reach of the film, not just bloopers or Q&A, but actually experiencing the film from different angles and perspectives – on demand.
Download: Festival #13 Poster 2020 PDF
Welcome to the show! Festival #10 is seeing the biggest surge in submissions – ever. We are proud to see this happen and can not wait to share our views on the submissions as the year rolls on. You can submit here: Submit to festival #10 for the Early deadline.
We are planning a lot this year and are looking forward to updating the website (long overdue, we know), officially launch the piffFilms ROKU channel, integrate with #PhillyTechWeek even more, as well as announce partners and other ideas.
Don’t forget – support ALL film festivals and local screenings! The city is thriving with great options and other interesting things concerning film and it’s related fields including technology. Visit a small studio, show up to a networking event, shout it out via #PHLfilm on Twitter. Get involved.
We’ll see you soon! Contact us online by posting a question or a comment. You can stop by the Box Office at 2401 Walnut Street in Philadelphia, PA.
See you out there ~
The team at #piffFilms
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
A New York City subway train holds 1,200 people. This blog was viewed about 3,900 times in 2014. If it were a NYC subway train, it would take about 3 trips to carry that many people.
New Jersey Commission on Holocaust Education recommends and distributes the film A Journey into the Holocaust to its 1,200 middle and high schools
* Every NJ teacher can receive a free copy of the Teacher’s Guide created for the film
* Every NJ teacher who uses the film will receive a free screening license
* Every NJ teacher has access to the educator’s only portion of the website
A Journey into the Holocaust, a documentary that attempts to answer why the Holocaust and other genocides happened and why they will continue to happen, has been accepted as an approved program to teach the Holocaust to New Jersey students. “We have approved and are recommending that teachers use this excellent film and Teacher’s Guide to help meet the state’s Holocaust education mandate” expressed New Jersey Commission on Holocaust Education Executive Director D. Paul Winkler.
Visit the website and official Press Release here.
Media Bureau was proud to work on this film in a variety of capacities including producing and edit supervising. Thank you to Director and Writer Paul Bachow for giving us the opportunity to bring our talents to the table. We are honored to have worked on this project.
If the primary focus is (mandated) content choice and the goals are attraction and retention, then insertion destination, interaction, and frequency are primary steps. As well, working under the premise that a community has been developed and is capable of the interactions you are seeking, then a primary goal is to let as many people who know you have the content, know. Process: (target or potential target) details about the destination community.
We begin discussion with this outline in mind:
b. choice(s) (target)
c. frequency (destination) (schedule of posts and type)
d. capability (enabling of community to act on their own)
Thank you Dr. Richard Weissman, Free RAD Lab, HDSDmedia, Josh Goldblum, Philadelphia Independent Film Festival and of course the many film makers across the globe, we are about to rev up the engines and screen daily.
As you know, we have been working since 2006 to create a much broader interface to connect with Independent Film Makers in all locations and kinds. Specifically, we worked to create the link between a film goer and filmmaker within a market place. We have always believed the digital medium was the enabler for the film maker (big or small) and that by enabling both groups simultaneously, the cinematic experience is that much more interesting and therfore extremely valuable. You can sit and watch, or you can interact with an interested body. On demand.
Our Film Initiative in 2006 helped put it all together. This is where we connected the analog domain (http://PhiladelphiaIndependentFilmFestival.com (launched: Summer 2006) & daily screenings in the freeRADlab, with the digital domain, http://HDSDmedia.com (Expected Launch: June 2010). Both are produced by Media Bureau, Inc, a 11,000 sq. ft brick and morter hub of Film, Politics, and Media where we have continued to work and aggregate interesting and engaging events for the Film, Politics, and Media communities in our multiple studios. These events, discussions, presentations, performances, shows, demonstrations, are streamed and recorded, and are continued on in public discussion through Digital Media Strategy (DMS) since our inception in 1997.
We are now about to play host to a daily stream of online and offline programming picked from our vantage points in Film, Politics, and Media.
Come by the studios and see what is going on. We are available by stopping in from 11- 7 EST or calling 215 592 – 1242 for an appointment. We will be using this website, the Facebook groups for Philadelphia Independent Film Festival and PUFF Movie House, as a start point for scheduling, updates, and community organizing.
Sign on to the screening room Facebook page:
PUFF Movie House
See you in the parlour.
Benjamin F. Barnett
Program Analyst – MediaBureau / freeRADlab
Festival Director- Philadelphia Independent Film Festival
PUFF Movie House